{"id":81,"date":"2026-10-07T13:51:03","date_gmt":"2026-10-07T13:51:03","guid":{"rendered":"https:\/\/stephane-blanquart.fr\/index.php\/enseignement-education\/"},"modified":"2026-10-08T05:47:16","modified_gmt":"2026-10-08T05:47:16","slug":"enseignement-education","status":"publish","type":"page","link":"https:\/\/stephane-blanquart.fr\/index.php\/enseignement-education\/","title":{"rendered":"Enseignement &#038; \u00c9ducation"},"content":{"rendered":"\n<style>\n.sb-edu{--navy:#1F3A5F;--blue:#007BFF;--text:#4B5563;--muted:#5E6A78;--soft:#F7FAFE;--light:#F5F5F5;font-family:inherit}\n.sb-edu *{box-sizing:border-box}\n.sb-edu .wrap{max-width:1200px;margin:0 auto;padding-left:32px;padding-right:32px}\n.sb-edu .hero{background:#123A66;padding:30px 0 58px}\n.sb-edu .hero-grid{display:grid;grid-template-columns:62fr 38fr;gap:36px;align-items:center}\n.sb-edu .eyebrow{color:var(--blue);font-size:14px;font-weight:700;letter-spacing:2px;margin:0 0 14px}.sb-edu .hero .eyebrow{color:#55A4FF;font-size:13px;letter-spacing:1px}\n.sb-edu h1{color:#FFFFFF;font-size:clamp(26px,3.4vw,44px);line-height:1.18;margin:14px 0 22px;font-weight:700}\n.sb-edu h1 span{color:#7DB7FF}\n.sb-edu .intro{color:#E5EAF0;font-size:17px;line-height:1.7;margin:0 0 10px}\n.sb-edu .actions{display:none;gap:12px;flex-wrap:wrap}\n.sb-edu .btn{display:inline-block;padding:13px 22px;border-radius:6px;text-decoration:none;font-weight:600}\n.sb-edu .btn-primary{background:var(--blue);color:#fff}\n.sb-edu .btn-secondary{background:#fff;color:var(--blue);border:1px solid var(--blue)}\n.sb-edu .portrait{width:100%;display:block;border-radius:16px}\n.sb-edu .quote{background:#fff;border-radius:10px;padding:22px 24px;margin-top:18px;color:var(--navy);font-size:20px;font-weight:600;line-height:1.45}\n.sb-edu .quote:before{content:\"\u201c\";display:block;color:var(--blue);font-size:34px;line-height:1}\n.sb-edu .features{padding:42px 0;background:#fff}\n.sb-edu .feature-grid,.sb-edu .course-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}\n.sb-edu .feature{background:var(--soft);border-radius:10px;padding:24px 22px}\n.sb-edu .feature img{width:88px;height:88px;object-fit:contain;display:block;margin-bottom:16px}\n.sb-edu h3{color:var(--navy);font-size:20px;margin:0 0 10px}\n.sb-edu .feature p,.sb-edu .course p{color:var(--muted);font-size:15px;line-height:1.6;margin:0}\n.sb-edu .courses{background:var(--light);padding:72px 0 80px}\n.sb-edu h2{color:var(--navy);font-size:38px;margin:10px 0 34px}\n.sb-edu .course{background:#fff;border-radius:10px;padding:26px 24px 28px}\n.sb-edu .course h3{font-size:23px;margin-bottom:4px}\n.sb-edu .org{color:var(--blue)!important;font-size:14px!important;font-weight:600;margin:0 0 14px!important}\n.sb-edu .cta{background:var(--navy);padding:56px 0;text-align:center}\n.sb-edu .cta h2{color:#fff;font-size:32px;margin:0 0 12px}\n.sb-edu .cta p{color:#DCE7F3;font-size:17px;margin:0 0 22px}\n@media(max-width:900px){\n .sb-edu .hero-grid{grid-template-columns:1fr}\n .sb-edu .feature-grid,.sb-edu .course-grid{grid-template-columns:repeat(2,1fr)}\n .sb-edu h1{font-size:40px}\n}\n@media(max-width:600px){\n .sb-edu .wrap{padding-left:20px;padding-right:20px}\n .sb-edu .feature-grid,.sb-edu .course-grid{grid-template-columns:1fr}\n .sb-edu h1{font-size:34px}\n .sb-edu h2{font-size:30px}\n}\n<\/style>\n\n<div class=\"sb-edu alignfull\" style=\"width:100vw;max-width:100vw;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw)\">\n  <section class=\"hero\">\n    <div class=\"wrap\"><p style=\"color:#C8D8E8;font-size:14px;margin:0 0 26px\"><a href=\"\/\" style=\"color:#C8D8E8\">Accueil<\/a> \u203a Enseignement &amp; \u00c9ducation<\/p><\/div>\n    <div class=\"wrap hero-grid\">\n      <div>\n        <p class=\"eyebrow\">ENSEIGNEMENT &amp; \u00c9DUCATION<\/p>\n        <h1>Former les talents <span>d\u2019aujourd\u2019hui<\/span> pour les d\u00e9fis de demain<\/h1>\n        <p class=\"intro\">J\u2019interviens \u00e0 plusieurs niveaux de formation dans l\u2019enseignement sup\u00e9rieur, avec des publics et des objectifs p\u00e9dagogiques vari\u00e9s. J\u2019enseigne le marketing, le digital, l\u2019intelligence artificielle, la data, la relation client et la strat\u00e9gie commerciale, en privil\u00e9giant les situations concr\u00e8tes, les outils professionnels et les probl\u00e9matiques r\u00e9elles des organisations.<\/p>\n        <div class=\"actions\">\n          <a class=\"btn btn-primary\" href=\"#formations\">D\u00e9couvrir le catalogue<\/a>\n          <a class=\"btn btn-secondary\" href=\"\/#contact\">Me contacter<\/a>\n        <\/div>\n      <\/div>\n      <div>\n        <img decoding=\"async\" class=\"portrait\" src=\"https:\/\/stephane-blanquart.fr\/wp-content\/uploads\/2026\/10\/stephane-blanquart-formations-marketing-ia-digital-bandeau.webp\" alt=\"Formations en marketing, IA, UX\/UI, cr\u00e9ation de contenus et automatisation\" style=\"aspect-ratio:16\/10;object-fit:cover\">\n        \n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"features\">\n    <div class=\"wrap feature-grid\">\n      <article class=\"feature\">\n        <img decoding=\"async\" src=\"https:\/\/stephane-blanquart.fr\/wp-content\/uploads\/2026\/10\/stephane-blanquart-enseignement-superieur-bts-master.png\" alt=\"Interventions \u00e0 plusieurs niveaux dans l\u2019enseignement sup\u00e9rieur\">\n        <h3>Plusieurs niveaux de formation<\/h3>\n        <p>Des interventions adapt\u00e9es \u00e0 diff\u00e9rents niveaux, publics et objectifs dans l\u2019enseignement sup\u00e9rieur et la formation professionnelle.<\/p>\n      <\/article>\n      <article class=\"feature\">\n        <img decoding=\"async\" src=\"https:\/\/stephane-blanquart.fr\/wp-content\/uploads\/2026\/10\/stephane-blanquart-approche-pedagogique-concrete.png\" alt=\"Approche p\u00e9dagogique concr\u00e8te et professionnelle\">\n        <h3>Approche concr\u00e8te<\/h3>\n        <p>Des cours ancr\u00e9s dans les r\u00e9alit\u00e9s du terrain, les cas r\u00e9els et les outils professionnels.<\/p>\n      <\/article>\n      <article class=\"feature\">\n        <img decoding=\"async\" src=\"https:\/\/stephane-blanquart.fr\/wp-content\/uploads\/2026\/10\/stephane-blanquart-innovation-pedagogique-ia-formation.png\" alt=\"Innovation p\u00e9dagogique et intelligence artificielle en formation\">\n        <h3>Innovation p\u00e9dagogique<\/h3>\n        <p>Int\u00e9gration de l\u2019IA, de la data, des projets et de p\u00e9dagogies actives dans les apprentissages.<\/p>\n      <\/article>\n      <article class=\"feature\">\n        <img decoding=\"async\" src=\"https:\/\/stephane-blanquart.fr\/wp-content\/uploads\/2026\/10\/stephane-blanquart-lien-entreprise-enseignement.png\" alt=\"Lien entre enseignement sup\u00e9rieur et entreprises\">\n        <h3>Lien avec les entreprises<\/h3>\n        <p>Des formations align\u00e9es sur les comp\u00e9tences attendues par les organisations et les \u00e9volutions des m\u00e9tiers.<\/p>\n      <\/article>\n    <\/div>\n  <\/section>\n\n  <section class=\"courses\" id=\"formations\">\n    <div class=\"wrap\">\n      <p class=\"eyebrow\">CATALOGUE DE FORMATIONS<\/p>\n      <h2>Des formations concr\u00e8tes, adapt\u00e9es \u00e0 vos enjeux<\/h2>\n      <p style=\"color:#4B5563;font-size:17px;line-height:1.7;max-width:850px;margin:0 0 32px\">Un catalogue construit \u00e0 partir de mes interventions en enseignement sup\u00e9rieur et en formation professionnelle. Chaque th\u00e9matique peut \u00eatre adapt\u00e9e \u00e0 vos publics, \u00e0 votre secteur et \u00e0 vos objectifs, sous forme de cours, d\u2019ateliers pratiques ou de parcours de formation.<\/p>\n      <div class=\"course-grid\" style=\"grid-template-columns:repeat(2,minmax(0,1fr))\">\n        <article class=\"course\" style=\"border:1px solid #E3EAF4;box-shadow:0 8px 22px rgba(31,58,95,.05)\"><p class=\"org\" style=\"letter-spacing:1px\">DOMAINE 01<\/p><h3>Intelligence artificielle &#038; transformation des m\u00e9tiers<\/h3><ul style=\"padding-left:20px;margin:16px 0 0;color:#4B5563;line-height:1.7;font-size:15px\"><li style=\"margin-bottom:9px\">IA g\u00e9n\u00e9rative : comprendre, pratiquer et int\u00e9grer les outils<\/li><li style=\"margin-bottom:9px\">IA appliqu\u00e9e au marketing et \u00e0 la vente B2B<\/li><li style=\"margin-bottom:9px\">Prompting, automatisation et production de contenus<\/li><li style=\"margin-bottom:9px\">Acceptation de l\u2019IA, conduite du changement et usages responsables<\/li><\/ul><\/article>\n        <article class=\"course\" style=\"border:1px solid #E3EAF4;box-shadow:0 8px 22px rgba(31,58,95,.05)\"><p class=\"org\" style=\"letter-spacing:1px\">DOMAINE 02<\/p><h3>Marketing digital &#038; e-commerce<\/h3><ul style=\"padding-left:20px;margin:16px 0 0;color:#4B5563;line-height:1.7;font-size:15px\"><li style=\"margin-bottom:9px\">Construire une strat\u00e9gie de marketing digital<\/li><li style=\"margin-bottom:9px\">SEO, SEA, strat\u00e9gie de contenus et e-r\u00e9putation<\/li>\n<li style=\"margin-bottom:9px\">Concevoir et animer une ligne \u00e9ditoriale pour les r\u00e9seaux sociaux<\/li><li style=\"margin-bottom:9px\">Cr\u00e9er et administrer un site WordPress ou PrestaShop<\/li><li style=\"margin-bottom:9px\">Optimiser les fiches produits, la conversion et les comptes Amazon<\/li><li style=\"margin-bottom:9px\">Strat\u00e9gie omnicanale et exp\u00e9rience utilisateur<\/li><\/ul><\/article>\n        <article class=\"course\" style=\"border:1px solid #E3EAF4;box-shadow:0 8px 22px rgba(31,58,95,.05)\"><p class=\"org\" style=\"letter-spacing:1px\">DOMAINE 03<\/p><h3>Strat\u00e9gie &#038; d\u00e9veloppement commercial<\/h3><ul style=\"padding-left:20px;margin:16px 0 0;color:#4B5563;line-height:1.7;font-size:15px\"><li style=\"margin-bottom:9px\">Diagnostic commercial et analyse de march\u00e9<\/li><li style=\"margin-bottom:9px\">Construire et piloter un plan d\u2019action commercial<\/li><li style=\"margin-bottom:9px\">Prospection multicanale et n\u00e9gociation B2B<\/li><li style=\"margin-bottom:9px\">Management commercial et suivi de la performance<\/li><li style=\"margin-bottom:9px\">\u00c9laborer un projet de d\u00e9veloppement commercial<\/li><\/ul><\/article>\n        <article class=\"course\" style=\"border:1px solid #E3EAF4;box-shadow:0 8px 22px rgba(31,58,95,.05)\"><p class=\"org\" style=\"letter-spacing:1px\">DOMAINE 04<\/p><h3>CRM, relation client &#038; fid\u00e9lisation<\/h3><ul style=\"padding-left:20px;margin:16px 0 0;color:#4B5563;line-height:1.7;font-size:15px\"><li style=\"margin-bottom:9px\">D\u00e9ployer et utiliser un CRM, notamment HubSpot<\/li><li style=\"margin-bottom:9px\">Collecter, qualifier et segmenter les donn\u00e9es clients<\/li><li style=\"margin-bottom:9px\">Satisfaction, fid\u00e9lisation et parcours client<\/li><li style=\"margin-bottom:9px\">Social CRM, relation client omnicanale et gestion des avis<\/li><\/ul><\/article>\n        <article class=\"course\" style=\"border:1px solid #E3EAF4;box-shadow:0 8px 22px rgba(31,58,95,.05)\"><p class=\"org\" style=\"letter-spacing:1px\">DOMAINE 05<\/p><h3>Data, mesure &#038; pilotage<\/h3><ul style=\"padding-left:20px;margin:16px 0 0;color:#4B5563;line-height:1.7;font-size:15px\"><li style=\"margin-bottom:9px\">GA4 : mesurer les parcours et les performances<\/li><li style=\"margin-bottom:9px\">Looker Studio : concevoir des tableaux de bord<\/li><li style=\"margin-bottom:9px\">Indicateurs commerciaux, KPI et reporting<\/li><li style=\"margin-bottom:9px\">Analyser et exploiter les donn\u00e9es marketing et clients<\/li><\/ul><\/article>\n        <article class=\"course\" style=\"border:1px solid #E3EAF4;box-shadow:0 8px 22px rgba(31,58,95,.05)\"><p class=\"org\" style=\"letter-spacing:1px\">DOMAINE 06<\/p><h3>Veille, outils num\u00e9riques &#038; innovation<\/h3><ul style=\"padding-left:20px;margin:16px 0 0;color:#4B5563;line-height:1.7;font-size:15px\"><li style=\"margin-bottom:9px\">Veille concurrentielle et benchmark digital<\/li><li style=\"margin-bottom:9px\">Audit SEO, diagnostic digital et analyse des concurrents<\/li><li style=\"margin-bottom:9px\">UX\/UI : recherche utilisateur, parcours, wireframes, prototypage et Figma<\/li>\n<li style=\"margin-bottom:9px\">Initiation \u00e0 Adobe Photoshop, Illustrator et InDesign<\/li>\n<li style=\"margin-bottom:9px\">Montage vid\u00e9o, motion design et cr\u00e9ation de capsules p\u00e9dagogiques<\/li>\n<li style=\"margin-bottom:9px\">Cr\u00e9ation de contenus visuels, \u00e9ditoriaux et vid\u00e9o pour les r\u00e9seaux sociaux<\/li><li style=\"margin-bottom:9px\">Automatisation des processus avec Make et n8n : sc\u00e9narios, d\u00e9clencheurs, connecteurs et workflows<\/li>\n<li style=\"margin-bottom:9px\">Automatisation marketing et commerciale : CRM, formulaires, emailing, r\u00e9seaux sociaux et reporting<\/li>\n<li style=\"margin-bottom:9px\">Outils collaboratifs, SharePoint et gestion de projet<\/li><li style=\"margin-bottom:9px\">Communication digitale, publicit\u00e9 et biais cognitifs<\/li><\/ul><\/article>\n      <\/div>\n      <p style=\"color:#5E6A78;font-size:15px;line-height:1.7;margin:30px 0 0\">Formats possibles : sensibilisation, atelier op\u00e9rationnel, formation courte, module approfondi ou accompagnement p\u00e9dagogique. Les contenus et la dur\u00e9e sont d\u00e9finis selon vos besoins.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"cta\">\n    <div class=\"wrap\">\n      <h2>Une intervention, une formation ou une collaboration p\u00e9dagogique ?<\/h2>\n      <p>\u00c9changeons sur vos besoins en marketing, digital, intelligence artificielle, data ou strat\u00e9gie commerciale.<\/p>\n      <a class=\"btn btn-primary\" href=\"\/#contact\">Me contacter<\/a>\n    <\/div>\n  <\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil \u203a Enseignement &amp; \u00c9ducation ENSEIGNEMENT &amp; \u00c9DUCATION Former les talents d\u2019aujourd\u2019hui pour les d\u00e9fis de demain J\u2019interviens \u00e0 plusieurs niveaux de formation dans l\u2019enseignement sup\u00e9rieur, avec des publics et des objectifs p\u00e9dagogiques vari\u00e9s. J\u2019enseigne le marketing, le digital, l\u2019intelligence artificielle, la data, la relation client et la strat\u00e9gie commerciale, en privil\u00e9giant les situations concr\u00e8tes, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"content-type":"","footnotes":""},"class_list":["post-81","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enseignement &amp; \u00c9ducation - St\u00e9phane Blanquart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stephane-blanquart.fr\/index.php\/enseignement-education\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enseignement &amp; \u00c9ducation - St\u00e9phane Blanquart\" \/>\n<meta property=\"og:description\" content=\"Accueil \u203a Enseignement &amp; \u00c9ducation ENSEIGNEMENT &amp; \u00c9DUCATION Former les talents d\u2019aujourd\u2019hui pour les d\u00e9fis de demain J\u2019interviens \u00e0 plusieurs niveaux de formation dans l\u2019enseignement sup\u00e9rieur, avec des publics et des objectifs p\u00e9dagogiques vari\u00e9s. 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