{"id":6,"date":"2026-10-07T12:42:02","date_gmt":"2026-10-07T12:42:02","guid":{"rendered":"https:\/\/stephane-blanquart.fr\/?page_id=6"},"modified":"2026-10-08T05:55:08","modified_gmt":"2026-10-08T05:55:08","slug":"accueil","status":"publish","type":"page","link":"https:\/\/stephane-blanquart.fr\/","title":{"rendered":"Accueil"},"content":{"rendered":"\n
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ST\u00c9PHANE BLANQUART<\/p>\n\n\n

Marketing, IA &
transformation commerciale<\/h1>\n\n\n

Enseignant \u2022 Formateur \u2022 Doctorant en Sciences de Gestion<\/p>\n\n\n

J\u2019explore comment l\u2019intelligence artificielle et le digital transforment les pratiques marketing, commerciales et manag\u00e9riales, avec un int\u00e9r\u00eat particulier pour la vente B2B et l\u2019acceptabilit\u00e9 des technologies.<\/p>\n\n\n

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D\u00e9couvrir mes travaux<\/a><\/div>\n\n\n
Me contacter<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n
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\"St\u00e9phane<\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n
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Trois dimensions, une m\u00eame expertise<\/h2>\n\n\n

Relier la recherche, la transmission des connaissances et les pratiques professionnelles.<\/p>\n\n\n

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\"Publications<\/figure>\n\n\n

RECHERCHE<\/p>

IA & vente B2B<\/h3>

Acceptabilit\u00e9 de l\u2019IA, AI Readiness, adoption, r\u00e9sistance et transformation du m\u00e9tier commercial.<\/p><\/div>\n<\/div><\/div>\n\n\n

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\"formation<\/figure>\n\n\n

ENSEIGNEMENT<\/p>

Marketing & digital<\/h3>

Marketing digital, data, CRM, intelligence artificielle et strat\u00e9gie commerciale, du BTS au Master.<\/p><\/div>\n<\/div><\/div>\n\n\n

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\"Espace<\/figure>\n\n\n

PUBLICATIONS<\/p>

Recherche & diffusion<\/h3>

Articles scientifiques, communications, conf\u00e9rences et contributions \u00e0 des ouvrages collectifs.<\/p><\/div>\n<\/div><\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n

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TRAVAUX R\u00c9CENTS<\/p>\n

\u00c0 la crois\u00e9e de l\u2019IA, du marketing et de la vente<\/h2>\n\n
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Acceptabilit\u00e9 de l\u2019IA par les commerciaux B2B<\/h3>

Travail doctoral consacr\u00e9 aux conditions d\u2019appropriation, d\u2019acceptation et de r\u00e9sistance face aux outils d\u2019intelligence artificielle.<\/p><\/div>\n

Digital et humain dans la relation B2B<\/h3>

Recherche sur l\u2019\u00e9quilibre per\u00e7u entre interactions digitales et humaines, et son r\u00f4le dans la satisfaction et la continuit\u00e9 relationnelle.<\/p><\/div>\n

Former les commerciaux \u00e0 l\u2019IA<\/h3>

R\u00e9flexion sur la formation des futurs professionnels de la vente B2B \u00e0 des pratiques commerciales assist\u00e9es par l\u2019IA.<\/p><\/div>\n<\/div>\n<\/div>\n\n\n

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\"St\u00e9phane<\/figure>\n<\/div>\n

\u00c0 PROPOS<\/p>

Relier recherche, enseignement et terrain<\/h2>

Enseignant et formateur en marketing, digital et intelligence artificielle, je m\u00e8ne parall\u00e8lement un travail doctoral en Sciences de Gestion sur l\u2019acceptabilit\u00e9 de l\u2019IA par les commerciaux B2B. Mon activit\u00e9 articule recherche acad\u00e9mique, enseignement sup\u00e9rieur et accompagnement des organisations.<\/p><\/div>\n<\/div>\n<\/div>\n\n\n

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\u00c9changer autour d\u2019un projet, d\u2019une recherche ou d\u2019une intervention<\/h2>\n

Enseignement, formation, recherche, conf\u00e9rences et collaborations acad\u00e9miques ou professionnelles.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

ST\u00c9PHANE BLANQUART Marketing, IA &transformation commerciale Enseignant \u2022 Formateur \u2022 Doctorant en Sciences de Gestion J\u2019explore comment l\u2019intelligence artificielle et le digital transforment les pratiques marketing, commerciales et manag\u00e9riales, avec un int\u00e9r\u00eat particulier pour la vente B2B et l\u2019acceptabilit\u00e9 des technologies. Trois dimensions, une m\u00eame expertise Relier la recherche, la transmission des connaissances et les […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"content-type":"","footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"yoast_head":"\nAccueil - St\u00e9phane Blanquart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stephane-blanquart.fr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accueil - St\u00e9phane Blanquart\" \/>\n<meta property=\"og:description\" content=\"ST\u00c9PHANE BLANQUART Marketing, IA &transformation commerciale Enseignant \u2022 Formateur \u2022 Doctorant en Sciences de Gestion J\u2019explore comment l\u2019intelligence artificielle et le digital transforment les pratiques marketing, commerciales et manag\u00e9riales, avec un int\u00e9r\u00eat particulier pour la vente B2B et l\u2019acceptabilit\u00e9 des technologies. 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