{"id":22,"date":"2026-10-07T12:47:15","date_gmt":"2026-10-07T12:47:15","guid":{"rendered":"https:\/\/stephane-blanquart.fr\/?page_id=22"},"modified":"2026-10-08T05:50:25","modified_gmt":"2026-10-08T05:50:25","slug":"a-propos","status":"publish","type":"page","link":"https:\/\/stephane-blanquart.fr\/index.php\/a-propos\/","title":{"rendered":"\u00c0 propos"},"content":{"rendered":"\n<style>\n.sb-about{--navy:#1F3A5F;--blue:#007BFF;--text:#4B5563;--muted:#6B7280;--soft:#F5F7FA;--line:#DCE7F3;font-family:inherit}\n.sb-about *{box-sizing:border-box}\n.sb-about .wrap{max-width:1180px;margin:0 auto;padding:0 32px}\n.sb-about .eyebrow{color:var(--blue);font-size:13px;font-weight:700;letter-spacing:1.6px;margin:0 0 12px;text-transform:uppercase}\n.sb-about h1,.sb-about h2,.sb-about h3{color:var(--navy);margin-top:0}\n.sb-about h1{font-size:clamp(26px,3.4vw,44px);line-height:1.18;margin-bottom:18px;max-width:720px}\n.sb-about h2{font-size:38px;line-height:1.15}\n.sb-about h3{font-size:23px;line-height:1.2}\n.sb-about p{color:var(--text);line-height:1.72}\n.sb-about .btn{display:inline-block;background:var(--blue);color:#fff;text-decoration:none;padding:14px 22px;border-radius:6px;font-weight:700}\n.sb-about .hero{background:#123A66;padding:30px 0 58px}\n.sb-about .hero-grid{display:grid;grid-template-columns:62fr 38fr;gap:36px;align-items:center}\n.sb-about .hero-copy p{font-size:17px;line-height:1.7;margin:0 0 14px;max-width:720px;color:#E5EAF0}.sb-about .hero-copy h1{color:#FFFFFF}.sb-about .hero-copy .eyebrow{color:#55A4FF;font-size:13px;letter-spacing:1px}\n.sb-about .hero-photo{position:relative;max-width:560px;justify-self:end;width:100%}\n.sb-about .hero-photo img{width:100%;display:block;border-radius:16px;aspect-ratio:16\/10;object-fit:cover;object-position:center 42%;max-height:340px}\n.sb-about .accent{display:none}\n.sb-about .journey{background:var(--soft);padding:68px 0 72px}\n.sb-about .section-head{max-width:860px;margin-bottom:34px}\n.sb-about .cards{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}\n.sb-about .card{background:#fff;border:1px solid #E8EDF4;border-radius:12px;overflow:hidden;box-shadow:0 8px 26px rgba(31,58,95,.06)}\n.sb-about .card-media{height:210px;background:linear-gradient(135deg,#DDE9F7,#F8FBFF);position:relative;display:flex;align-items:center;justify-content:center;color:var(--navy);font-weight:700;letter-spacing:.4px}\n.sb-about .card-media img{width:100%;height:100%;object-fit:cover;display:block}\n.sb-about .card-body{padding:26px}\n.sb-about .metric{display:flex;align-items:flex-end;gap:12px;margin-bottom:14px}\n.sb-about .metric strong{font-size:54px;line-height:.9;color:var(--blue)}\n.sb-about .metric span{font-size:21px;line-height:1.1;color:var(--navy);font-weight:700}\n.sb-about .checklist{list-style:none;padding:0;margin:20px 0 0}\n.sb-about .checklist li{position:relative;padding-left:26px;margin:10px 0;color:var(--text)}\n.sb-about .checklist li:before{content:\"\u2713\";position:absolute;left:0;top:0;color:var(--blue);font-weight:800}\n.sb-about .quote{background:linear-gradient(90deg,#18314F,#29496F);padding:54px 0;color:#fff}\n.sb-about .quote .wrap{display:flex;gap:24px;align-items:flex-start}\n.sb-about .quote-mark{font-size:72px;line-height:.75;color:#55A4FF;font-weight:700}\n.sb-about .quote p{color:#fff;font-size:27px;font-weight:600;line-height:1.35;margin:0}\n.sb-about .today{padding:72px 0}\n.sb-about .today-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:start}\n.sb-about .today-copy p{font-size:17px}\n.sb-about .values{background:var(--soft);border-radius:14px;padding:30px}\n.sb-about .value-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:22px}\n.sb-about .value{display:grid;grid-template-columns:48px 1fr;gap:12px}\n.sb-about .value-icon{width:48px;height:48px;border-radius:50%;background:#fff;display:flex;align-items:center;justify-content:center;color:var(--blue);font-weight:800;font-size:20px;box-shadow:0 4px 14px rgba(31,58,95,.08)}\n.sb-about .value strong{display:block;color:var(--navy);margin-bottom:4px}\n.sb-about .value p{font-size:14px;line-height:1.45;margin:0;color:var(--muted)}\n.sb-about .cta{background:var(--navy);padding:62px 0;text-align:center}\n.sb-about .cta h2,.sb-about .cta p{color:#fff}\n.sb-about .cta p{font-size:17px;margin-bottom:24px}\n@media(max-width:900px){\n .sb-about .hero-grid,.sb-about .today-grid{grid-template-columns:1fr}\n .sb-about .cards{grid-template-columns:1fr}\n .sb-about h1{font-size:40px}\n .sb-about .value-grid{grid-template-columns:1fr}\n}\n@media(max-width:600px){\n .sb-about .wrap{padding:0 20px}\n .sb-about h1{font-size:34px}\n .sb-about h2{font-size:30px}\n .sb-about .quote p{font-size:21px}\n}\n<\/style>\n\n<div class=\"sb-about alignfull\" style=\"width:100vw;max-width:100vw;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw)\">\n  <section class=\"hero\">\n    <div class=\"wrap\"><p style=\"color:#C8D8E8;font-size:14px;margin:0 0 26px\"><a href=\"\/\" style=\"color:#C8D8E8\">Accueil<\/a> \u203a \u00c0 propos<\/p><\/div>\n    <div class=\"wrap hero-grid\">\n      <div class=\"hero-copy\">\n        <p class=\"eyebrow\">\u00c0 propos<\/p>\n        <h1>Un parcours de terrain au service de l\u2019enseignement, de la recherche et du partage<\/h1>\n        <p>Mon parcours s\u2019est construit autour de trois exp\u00e9riences compl\u00e9mentaires : 18 ans de commerce, 9 ans de e-commerce et 18 ans d\u2019aviron au niveau national.<\/p>\n        <p>Trois univers qui ont forg\u00e9 mon approche : terrain, m\u00e9thode, progression et transmission.<\/p>\n        <a class=\"btn\" href=\"#parcours\">D\u00e9couvrir mon parcours<\/a>\n      <\/div>\n      <div class=\"hero-photo\">\n        <span class=\"accent\"><\/span>\n        <img decoding=\"async\" src=\"https:\/\/stephane-blanquart.fr\/wp-content\/uploads\/2026\/10\/stephane-blanquart.png\" alt=\"St\u00e9phane Blanquart, enseignant, formateur et doctorant\">\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"journey\" id=\"parcours\">\n    <div class=\"wrap\">\n      <div class=\"section-head\">\n        <p class=\"eyebrow\">Trois exp\u00e9riences qui structurent mon parcours<\/p>\n        <h2>Trois univers, une m\u00eame exigence : progresser et faire progresser<\/h2>\n      <\/div>\n      <div class=\"cards\">\n        <article class=\"card\">\n          <div class=\"card-media\"><img decoding=\"async\" src=\"https:\/\/stephane-blanquart.fr\/wp-content\/uploads\/2026\/10\/Poignee-de-main-lors-dun-accord-professionnel.png\" alt=\"Poign\u00e9e de main lors d\u2019un accord professionnel, symbole de relation commerciale\"><\/div>\n          <div class=\"card-body\">\n            <div class=\"metric\"><strong>18<\/strong><span>ans d\u2019exp\u00e9rience<br>commerciale<\/span><\/div>\n            <p>Dix-huit ann\u00e9es sur le terrain commercial, au contact des clients, des \u00e9quipes et des r\u00e9alit\u00e9s du march\u00e9. Cette exp\u00e9rience nourrit aujourd\u2019hui ma compr\u00e9hension de la vente, de la relation client et de la transformation commerciale.<\/p>\n            <ul class=\"checklist\">\n              <li>Relation client et d\u00e9veloppement commercial<\/li>\n              <li>N\u00e9gociation et vente B2B<\/li>\n              <li>Pilotage d\u2019objectifs et performance<\/li>\n              <li>Compr\u00e9hension des enjeux terrain<\/li>\n            <\/ul>\n          <\/div>\n        <\/article>\n\n        <article class=\"card\">\n          <div class=\"card-media\"><img decoding=\"async\" src=\"https:\/\/stephane-blanquart.fr\/wp-content\/uploads\/2026\/10\/Partenariat-e-commerce-et-logistique-numerique.png\" alt=\"Illustration e-commerce avec panier, paiement et logistique num\u00e9rique\"><\/div>\n          <div class=\"card-body\">\n            <div class=\"metric\"><strong>9<\/strong><span>ans de e-commerce<br>en ligne<\/span><\/div>\n            <p>Neuf ann\u00e9es dans l\u2019univers du e-commerce, avec une approche tr\u00e8s op\u00e9rationnelle du digital : acquisition, contenus, plateformes, exp\u00e9rience utilisateur, conversion et analyse des performances.<\/p>\n            <ul class=\"checklist\">\n              <li>Strat\u00e9gie digitale et acquisition<\/li>\n              <li>Exp\u00e9rience utilisateur et conversion<\/li>\n              <li>Analyse des donn\u00e9es et optimisation<\/li>\n              <li>Gestion de projets digitaux<\/li>\n            <\/ul>\n          <\/div>\n        <\/article>\n\n        <article class=\"card\">\n          <div class=\"card-media\"><img decoding=\"async\" src=\"https:\/\/stephane-blanquart.fr\/wp-content\/uploads\/2026\/10\/Aube-doree-sur-le-lac.png\" alt=\"Rameur en aviron au lever du soleil sur un plan d\u2019eau\"><\/div>\n          <div class=\"card-body\">\n            <div class=\"metric\"><strong>18<\/strong><span>ans de sport<br>au niveau national<\/span><\/div>\n            <p>Dix-huit ann\u00e9es de pratique de l\u2019aviron au niveau national. Le sport m\u2019a appris la discipline, la r\u00e9gularit\u00e9, l\u2019effort collectif et la recherche constante de progression.<\/p>\n            <ul class=\"checklist\">\n              <li>Rigueur et discipline<\/li>\n              <li>Esprit d\u2019\u00e9quipe et solidarit\u00e9<\/li>\n              <li>Gestion de l\u2019effort et de la pression<\/li>\n              <li>Recherche constante de progression<\/li>\n            <\/ul>\n          <\/div>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"quote\">\n    <div class=\"wrap\">\n      <div class=\"quote-mark\">\u201c<\/div>\n      <p>Trois exp\u00e9riences diff\u00e9rentes, une m\u00eame conviction : la performance durable se construit avec m\u00e9thode, curiosit\u00e9 et en \u00e9quipe.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"today\">\n    <div class=\"wrap today-grid\">\n      <div class=\"today-copy\">\n        <p class=\"eyebrow\">Aujourd\u2019hui<\/p>\n        <h2>Transmettre, accompagner et continuer \u00e0 apprendre<\/h2>\n        <p>J\u2019interviens aujourd\u2019hui comme enseignant et formateur dans l\u2019enseignement sup\u00e9rieur, tout en poursuivant une recherche doctorale sur les usages de l\u2019intelligence artificielle dans les pratiques marketing et commerciales.<\/p>\n        <p>Mon objectif est de partager une vision concr\u00e8te et actuelle du marketing, du digital et de la relation client, en m\u2019appuyant sur des exp\u00e9riences r\u00e9elles et une d\u00e9marche d\u2019am\u00e9lioration continue.<\/p>\n        <a class=\"btn\" href=\"\/index.php\/enseignement-education\/\">D\u00e9couvrir mes domaines d\u2019intervention<\/a>\n      <\/div>\n\n      <div class=\"values\">\n        <p class=\"eyebrow\">Mes valeurs au quotidien<\/p>\n        <div class=\"value-grid\">\n          <div class=\"value\"><div class=\"value-icon\">\u25ce<\/div><div><strong>Esprit de terrain<\/strong><p>Une approche concr\u00e8te, ancr\u00e9e dans la r\u00e9alit\u00e9 des organisations.<\/p><\/div><\/div>\n          <div class=\"value\"><div class=\"value-icon\">\u2197<\/div><div><strong>Partage et transmission<\/strong><p>Faire progresser les autres en partageant exp\u00e9riences et connaissances.<\/p><\/div><\/div>\n          <div class=\"value\"><div class=\"value-icon\">\u2301<\/div><div><strong>Curiosit\u00e9 et apprentissage<\/strong><p>Explorer de nouvelles id\u00e9es et rester en veille permanente.<\/p><\/div><\/div>\n          <div class=\"value\"><div class=\"value-icon\">\u2713<\/div><div><strong>Engagement<\/strong><p>S\u2019investir pleinement dans les projets, avec exigence et constance.<\/p><\/div><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"laboratory\" id=\"lefmi\" style=\"background:#F5F7FA;padding:72px 0\">\n    <div class=\"wrap\" style=\"max-width:1000px\">\n      <p class=\"eyebrow\">Mon environnement de recherche<\/p>\n      <h2>Le LEFMI, mon laboratoire de recherche<\/h2>\n      <p><a href=\"https:\/\/www.lefmi.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#007BFF;font-weight:700;text-decoration:underline\">D\u00e9couvrir le site officiel du LEFMI \u2197<\/a><\/p>\n      <p>Mon activit\u00e9 doctorale s\u2019inscrit au sein du <strong>LEFMI (Laboratoire d\u2019\u00c9conomie, Finance, Management et Innovation)<\/strong> de l\u2019Universit\u00e9 de Picardie Jules Verne (UPJV).<\/p>\n      <p>Cet ancrage acad\u00e9mique nourrit mes travaux sur l\u2019acceptabilit\u00e9 de l\u2019intelligence artificielle par les commerciaux B2B, les usages de l\u2019IA dans la fonction commerciale et les transformations des pratiques professionnelles.<\/p>\n      <p>Il me permet d\u2019articuler recherche scientifique, exp\u00e9rience du terrain et transmission des connaissances, au croisement du marketing, du management et de l\u2019innovation.<\/p>\n      <a class=\"btn\" href=\"\/index.php\/articles\/\">D\u00e9couvrir mes publications scientifiques<\/a>\n    <\/div>\n  <\/section>\n\n  <section class=\"cta\">\n    <div class=\"wrap\">\n      <h2>\u00c9changeons autour d\u2019un projet, d\u2019une formation ou d\u2019une intervention<\/h2>\n      <p>Vous avez une question, un projet collaboratif ou une id\u00e9e d\u2019intervention ? Je serai ravi d\u2019\u00e9changer avec vous.<\/p>\n      <a class=\"btn\" href=\"\/#contact\">Me contacter<\/a>\n    <\/div>\n  <\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>St\u00e9phane Blanquart, enseignant, formateur et doctorant en sciences de gestion. Recherche, enseignement et expertise en marketing, intelligence artificielle et vente B2B.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"content-type":"","footnotes":""},"class_list":["post-22","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c0 propos - St\u00e9phane Blanquart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stephane-blanquart.fr\/index.php\/a-propos\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c0 propos - St\u00e9phane Blanquart\" \/>\n<meta property=\"og:description\" content=\"St\u00e9phane Blanquart, enseignant, formateur et doctorant en sciences de gestion. 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