{"id":21,"date":"2026-10-07T12:54:02","date_gmt":"2026-10-07T12:54:02","guid":{"rendered":"https:\/\/stephane-blanquart.fr\/?page_id=21"},"modified":"2026-10-08T05:52:44","modified_gmt":"2026-10-08T05:52:44","slug":"articles","status":"publish","type":"page","link":"https:\/\/stephane-blanquart.fr\/index.php\/articles\/","title":{"rendered":"Publications &amp; Articles"},"content":{"rendered":"\n<section class=\"sb-articles-hero\" style=\"background:#123A66;color:#FFFFFF;width:100vw;max-width:100vw;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);box-sizing:border-box;padding:30px 6vw 58px\">\n  <div style=\"max-width:1180px;margin:0 auto\">\n    <p style=\"color:#C8D8E8;font-size:14px;margin:0 0 28px\"><a href=\"\/\" style=\"color:#C8D8E8\">Accueil<\/a> \u203a Publications &amp; Articles<\/p>\n    <div style=\"display:grid;grid-template-columns:minmax(0,62fr) minmax(0,38fr);gap:36px;align-items:center\">\n      <div>\n        <p style=\"color:#55A4FF;font-size:13px;font-weight:700;letter-spacing:1px;margin:0 0 14px\">PUBLICATIONS &amp; RECHERCHE<\/p>\n        <h1 style=\"color:#FFFFFF;font-size:clamp(26px,3.4vw,44px);line-height:1.18;margin:0 0 22px\">Publications scientifiques &amp; articles<\/h1>\n        <p style=\"color:#E5EAF0;font-size:17px;line-height:1.7;margin:0\">Mes travaux explorent l\u2019intelligence artificielle, son acceptation dans la vente B2B et les transformations du marketing et des pratiques commerciales. Retrouvez ici mes articles scientifiques et contributions \u00e0 des ouvrages collectifs.<\/p>\n      <\/div>\n      <div><img src=\"https:\/\/stephane-blanquart.fr\/wp-content\/uploads\/2026\/10\/publications-scientifiques-recherche-marketing-stephane-blanquart.webp\" alt=\"Bureau de recherche avec livres, articles scientifiques et ordinateur\" style=\"display:block;width:100%;height:auto;aspect-ratio:16\/10;object-fit:cover;border-radius:16px\" decoding=\"async\"><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<style>@media(max-width:760px){.sb-articles-hero>div>div{grid-template-columns:1fr!important}.sb-articles-hero{padding-left:20px!important;padding-right:20px!important}}<\/style>\n\n\n<div class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f046d6bc wp-block-group-is-layout-constrained\" style=\"background-color:#F5F5F5;padding-top:28px;padding-right:6vw;padding-bottom:68px;padding-left:6vw\">\n<p class=\"has-text-color has-custom-font-size wp-block-paragraph\" style=\"color:#6B7280;margin-bottom:42px;font-size:14px\"><a href=\"\/\">Accueil<\/a> \u203a Articles<\/p>\n<p class=\"has-text-color has-custom-font-size wp-block-paragraph\" style=\"color:#007BFF;font-size:14px;font-weight:700;letter-spacing:1px\">PUBLICATIONS SCIENTIFIQUES<\/p>\n<h1 class=\"wp-block-heading has-text-color has-custom-font-size\" style=\"color:#1F3A5F;margin-bottom:20px;font-size:clamp(26.944px, 1.684rem + ((1vw - 3.2px) * 1.868), 46px);\">Articles publi\u00e9s<\/h1>\n<p class=\"has-text-color has-custom-font-size wp-block-paragraph\" style=\"color:#4B5563;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.392), 18px);line-height:1.7\">Cette page rassemble uniquement mes articles scientifiques effectivement publi\u00e9s. Mes travaux portent sur l\u2019intelligence artificielle, son acceptation, la vente B2B et les transformations organisationnelles.<\/p>\n<\/div>\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b1ce62c0 wp-block-group-is-layout-constrained\" style=\"padding-top:70px;padding-right:6vw;padding-bottom:80px;padding-left:6vw\">\n<p class=\"has-text-color has-custom-font-size wp-block-paragraph\" style=\"color:#007BFF;font-size:13px;font-weight:700;letter-spacing:1px\">2026 \u00b7 MANAGEMENT &amp; DATA SCIENCE<\/p>\n<h2 class=\"wp-block-heading has-text-color has-custom-font-size\" style=\"color:#1F3A5F;font-size:clamp(20px, 1.25rem + ((1vw - 3.2px) * 1.176), 32px);\">IA et force de vente : d\u00e9terminants de l\u2019acceptation et enjeux manag\u00e9riaux<\/h2>\n<p class=\"has-text-color has-custom-font-size wp-block-paragraph\" style=\"color:#6B7280;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.098), 15px);\"><strong>St\u00e9phane Blanquart &amp; Mathieu Dunes<\/strong> \u00b7 <em>Management &amp; Data Science<\/em>, volume 10, num\u00e9ro 1, mars 2026.<\/p>\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#4B5563;line-height:1.75\">\u00c0 partir de 23 entretiens men\u00e9s aupr\u00e8s de commerciaux, cette recherche analyse les d\u00e9terminants de l\u2019acceptation de l\u2019intelligence artificielle dans la force de vente. Elle met en \u00e9vidence le r\u00f4le de la performance attendue, de l\u2019effort per\u00e7u, des conditions facilitatrices et de l\u2019influence sociale. Les r\u00e9sultats soulignent \u00e9galement l\u2019importance de l\u2019accompagnement organisationnel et de la formation.<\/p>\n<p class=\"has-text-color has-custom-font-size wp-block-paragraph\" style=\"color:#1F3A5F;font-size:14px;font-weight:600\">Mots-cl\u00e9s : acceptation technologique \u00b7 adoption de l\u2019IA \u00b7 force de vente \u00b7 IA commerciale \u00b7 transformation organisationnelle<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:26px\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/management-datascience.org\/articles\/78690\/\" target=\"_blank\" rel=\"noopener\" style=\"border-radius:6px;color:#FFFFFF;background-color:#007BFF\">Consulter l\u2019article<\/a><\/div><\/div>\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#DCE2E8;color:#DCE2E8;margin-top:64px;margin-bottom:64px\"\/>\n\n<p class=\"has-text-color has-custom-font-size wp-block-paragraph\" style=\"color:#007BFF;font-size:13px;font-weight:700;letter-spacing:1px\">2026 \u00b7 PROCEDIA COMPUTER SCIENCE<\/p>\n<h2 class=\"wp-block-heading has-text-color has-custom-font-size\" style=\"color:#1F3A5F;font-size:clamp(20px, 1.25rem + ((1vw - 3.2px) * 1.176), 32px);\">Human-Centered Industrial Transition: A Human-Technology-Organization Acceptance Model for Industry 5.0 \u2014 Conceptual Framework and Research Protocol<\/h2>\n<p class=\"has-text-color has-custom-font-size wp-block-paragraph\" style=\"color:#6B7280;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.098), 15px);\"><strong>Thomas Capet, St\u00e9phane Blanquart, Muhammad Ameer &amp; Luc Audibert<\/strong> \u00b7 <em>Procedia Computer Science<\/em>, volume 277, 2026, pages 762\u2013771.<\/p>\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#4B5563;line-height:1.75\">Cet article propose un cadre d\u2019analyse Human-Technology-Organization pour \u00e9tudier l\u2019acceptation des transformations industrielles dans le contexte de l\u2019Industrie 5.0. Le mod\u00e8le articule les dimensions humaines, technologiques et organisationnelles afin d\u2019analyser les conditions d\u2019une transition industrielle centr\u00e9e sur l\u2019humain.<\/p>\n<p class=\"has-text-color has-custom-font-size wp-block-paragraph\" style=\"color:#1F3A5F;font-size:14px;font-weight:600\">DOI : 10.1016\/j.procs.2026.02.117<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:26px\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S1877050926002334\" target=\"_blank\" rel=\"noopener\" style=\"border-radius:6px;color:#FFFFFF;background-color:#007BFF\">Consulter sur ScienceDirect<\/a><\/div><\/div>\n\n<\/div>\n\n<div class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a6d0c297 wp-block-group-is-layout-constrained\" style=\"background-color:#F5F5F5;margin-top:30px;padding-top:65px;padding-right:6vw;padding-bottom:65px;padding-left:6vw\">\n<p class=\"has-text-color has-custom-font-size wp-block-paragraph\" style=\"color:#007BFF;font-size:14px;font-weight:700;letter-spacing:1px\">PUBLICATIONS &amp; OUVRAGES<\/p>\n<h2 class=\"wp-block-heading has-text-color has-custom-font-size\" style=\"color:#1F3A5F;font-size:clamp(26.944px, 1.684rem + ((1vw - 3.2px) * 1.868), 46px);\">Autres publications et livres<\/h2>\n<\/div>\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-2eeb5eb2 wp-block-group-is-layout-constrained\" style=\"padding-top:65px;padding-right:6vw;padding-bottom:75px;padding-left:6vw\">\n\n<p class=\"has-text-color has-custom-font-size wp-block-paragraph\" style=\"color:#007BFF;font-size:13px;font-weight:700;letter-spacing:1px\">OUVRAGE COLLECTIF \u00b7 CONTRIBUTION \u00c0 UN CHAPITRE<\/p>\n<h2 class=\"wp-block-heading has-text-color has-custom-font-size\" style=\"color:#1F3A5F;font-size:clamp(20px, 1.25rem + ((1vw - 3.2px) * 1.176), 32px);\">Prospective des m\u00e9tiers du commerce<\/h2>\n<p class=\"has-text-color has-custom-font-size wp-block-paragraph\" style=\"color:#6B7280;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.098), 15px);\"><strong>St\u00e9phane Blanquart, contributeur<\/strong> \u00b7 Ouvrage collectif publi\u00e9 aux \u00c9ditions EMS.<\/p>\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#4B5563;line-height:1.75\">J\u2019ai contribu\u00e9 \u00e0 cet ouvrage collectif en r\u00e9digeant un chapitre consacr\u00e9 \u00e0 la prospective des m\u00e9tiers du commerce. Cette publication s\u2019inscrit dans mes travaux et r\u00e9flexions sur les \u00e9volutions de la fonction commerciale, des comp\u00e9tences et des pratiques professionnelles.<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:26px\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/editions-ems.fr\/boutique\/prospective-des-metiers-du-commerce\/\" target=\"_blank\" rel=\"noopener\" style=\"border-radius:6px;color:#FFFFFF;background-color:#007BFF\">D\u00e9couvrir l\u2019ouvrage aux \u00c9ditions EMS<\/a><\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-35070b10 wp-block-group-is-layout-constrained\" style=\"background-color:#1F3A5F;padding-top:56px;padding-right:6vw;padding-bottom:56px;padding-left:6vw\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-custom-font-size\" style=\"color:#FFFFFF;font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 1.082), 30px);text-align:center\">Mes travaux de recherche<\/h2>\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#E5EAF0\">Retrouvez \u00e9galement mes projets, communications scientifiques et travaux consacr\u00e9s \u00e0 l\u2019intelligence artificielle et \u00e0 la vente B2B.<\/p>\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-74380151 wp-block-buttons-is-layout-flex\" style=\"margin-top:24px\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"\/recherche\/\" style=\"border-radius:6px;color:#FFFFFF;background-color:#007BFF\">D\u00e9couvrir mes recherches<\/a><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Articles scientifiques publi\u00e9s par St\u00e9phane Blanquart sur l\u2019intelligence artificielle, la vente B2B, l\u2019acceptation technologique et les transformations organisationnelles.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"content-type":"","footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publications &amp; 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